Archive for November, 2007
Analyze the Visitors to Your Site
To see how you compare with your competitors, enter your keywords into Google and
then repeat the above check for some of the competing sites. How many links do you
have compared to them? This will give you an indication of how much work you have to
do to beat them to the top position.
I usually have a [...]
Change Management
Businesses are perpetually torn between their desire to define for all time their organisation’s structure and strategy, and their recognition that their world is in a constant state of flux. For the larger part of the 20th century they were more concerned with the static elements of this dichotomy. Only in later years did they [...]
Benchmarking Overview
Benchmarking is a way of determining how well a business unit or organisation is performing compared with other units elsewhere. It sets a business’s measures of its own performance in a broad context and gives it an idea of what is “best practice”. In The Benchmarking Book, Michael Spendolini defines benchmarking as a “continuous systematic [...]
Crisis Management
The Institute for Crisis Management, an American consulting firm that specialises in developing communications strategies for crisis-struck businesses, defines a crisis as “a significant business disruption which stimulates extensive news media coverage. The resulting public scrutiny
will affect the organisation’s normal operations and also could have a political, legal, financial and governmental impact on its business”.
