How to Choose Your Keyword Phrase
You need to think about what sort of phrases people will search on in the search engines to find your site. Luckily there are tools available to help with this, so you don’t have to be a mind reader. The best tool I know of is called Wordtracker and is a huge database full of keyword phrases with information about how many times they are searched on per day and how many other sites are competing for those keywords. To save you the time of learning how to use Wordtracker (and the cost of a subscription) I have spent a few hours researching home business related keywords on your behalf. In the zip file you will find a Microsoft Excel spreadsheet containing over 1000 keywords.
Keyword – This is the keyword phrase that someone would actually type into the search engine.
KEI – This is the Keyword Effectiveness Index. This acts as a rough guide and in general the higher the KEI, the more effective this keyword is for your website. The KEI increases when the number of searches per day increases, but it also decreases when the number of competing websites increases. Just use the KEI as a guide to help you choose your keywords.
24hrs – This is a count of the total predicted number of searches for that keyword in a period of 24hrs. The reports that you have downloaded are specific to Google, which has almost 50% of the share of the search engine market, so if the report shows that there are 50 searches per day for a particular keyword phrase there will be roughly 100 searches per day across all the search engines.
Note - if there are, for example, 50 searches per day on a keyword, this does not mean that your site will be clicked on 50 times per day if it is on the first page of results. People generally search multiple times on a search engine for the same phrase until they are satisfied with the result and they may or may not click on your website.
Competing – This is the number of web pages in the search engine (Google in this case) that contain this exact keyword phrase. In other words this is how many other websites you’ll be directly competing against if you choose to optimize for this phrase. This gives you a rough idea of your competition.
Comments